Dominion Over The Box Office
Universal Pictures’ decision to reboot the Jurassic Park franchise and rebrand it as Jurassic World could go down as one of the most ingenious masterstrokes in cinema history. The 2015 offering from Colin Trevorrow made $1.6 billion at the box office and is ranked sixth among the highest-grossing films of all time. Its sequel, Jurassic World: Fallen Kingdom also brought in a highly impressive $1.3 billion. Jurassic World: Dominion is set to be the final chapter of the rebooted trilogy, and the 2021 offering could well have the winning formula to smash the records set by its predecessors.
Rebooted Series Has Been an Immense Success
Jurassic Park is one of the most important films in recent cinema history, due to its innovative use of CGI and how it paved the way for more daring use of technology on the big screen. The original 1993 picture from Steven Spielberg was a box office smash and well received by critics, but the subsequent sequels based on Michael Crichton’s book were considered substandard in terms of storytelling. Despite this, they were still box office successes, only to a lesser degree than the first.
With box office revenues falling between each of the three original Jurassic Park pictures, Universal made the shrewd decision to refresh the franchise as Jurassic World, rather than release Jurassic Park 4. The new picture included a lot of the main aspects that made the original so popular. A theme park, raptors, a likeable hero, and some plucky kids were all checked off. But there were also some twists on Spielberg’s formula. Jurassic World introduced a genetically modified dinosaur – the Indominus Rex, and transformed the raptors into lovable sidekicks rather than menacing hunters. This clever concoction appealed to new and old fans of the franchise alike.
It was always going to be tough following up on the 2015 film, but Jurassic World: Fallen Kingdom came close to matching the money made by its predecessor. The picture received mixed reviews, with some critics suggesting that the series had run its course. This is, perhaps, the reason why J. A. Bayona’s offering wasn’t quite as successful as Trevorrow’s film.
The Franchise Has Gone Way Beyond Film
Critic reviews only serve to influence a small proportion of cinema-goers, however. For massive franchises like Jurassic World, the modern trend is to boost the film series in other areas as way to reach as many diverse demographics as possible. This has been done by branching out into other forms of entertainment on various platforms. The fact that the Jurassic World name is now found in so many places, means that a vast number of potential viewers will be aware of the upcoming instalment.
While little is known about the plot of Jurassic World: Dominion yet, Trevorrow has stated that it will focus on the spread and sale of dinosaurs around the world. This concept fits in well with some other media in the franchise already. Jurassic World Alive from Ludia Inc. puts mobile users face to face with augmented reality dinosaurs which are superimposed on their everyday surroundings – these may represent the dinosaurs that escape in the movie. Meanwhile, with reference to the sale of the terrible lizards, the Jurassic World slot game that appears among many online casino providers is a form of entertainment that allows users to pay to spin reels with images of the dinosaurs from the film on them. Both of these offerings could stir up feelings of excitement and create a buzz for the new film.
Returning Cast Members Add to the Appeal
Jurassic World: Dominion is scheduled to hit screens in June 2021, and the information released about it so far suggests that there is huge potential for it to be the biggest hit so far. The major piece of news that will excite fans of the original series is that Sam Neill has confirmed he will be returning to the franchise – and not just in a cameo role. The much-loved hero from the earlier films has said that he, alongside Laura Dern and Jeff Goldblum, will be part of the main cast.
Another promising point to note about the third instalment of the Jurassic World franchise is that Trevorrow is back in the director’s chair. The Star Wars: Rise of Skywalker writer is more experienced than Bayona, and was also responsible for the more successful of the two rebooted films. Spielberg is attached to the project as executive producer as well, adding to the wealth of experience contributing to the production.
It does seem as though Jurassic World: Dominion has the right formula to be extremely successful. Bringing back much-loved characters is sure to go down well with audiences, and the sprawling franchise will spread the word about the film to the far corners of the entertainment industry. Can it go on to break the $1.6 billion earned by Jurassic World? That remains to be seen, but there is a strong chance that it could.