Nothing Cheesy About This
Set the alarm clocks, get the mince pies ready and put your feet up, because Joules, the premium British lifestyle brand is making this Christmas one to remember, joining forces with one of the nation’s most iconic duos – created by the multi-award-winning animation studio Aardman – Wallace and Gromit. Here’s the advert…
Wallace & Gromit and Joules both celebrate their milestone 30th year in 2019. To mark this special occasion, they’ve partnered up for an original Christmas campaign guaranteed to put a smile on your face… Wallace, in his true inventive style, brings Christmas to West Wallaby Street all at ‘the click of a button’. Joules festive products decorate the living room and there’s no escape for Wallace’s loyal side-kick, Gromit, who becomes the pièce de résistance as the fairy crowing the top of the Christmas tree!
A selection of Joules best-sellers and most loved products were recreated in miniature by Aardman’s talented model makers to take pride of place in the scene. You should be able to spot the classic ‘Crown Joules’ boxer shorts on the fireplace and renowned wellington boots, sported in great style by Gromit himself.
Tom Joule, founder of Joules comments: “With Wallace & Gromit and Joules both celebrating our 30th birthdays, it was an easy decision to spend Christmas together. We’re delighted to have such British icons wear Joules and star in our Christmas advert and hope it will bring a little festive cheer to all of those who watch it. We’ve got a superb range of both classic and festive clothing and homeware gifts for all the family – including for Gromit and all of our canine chums.”
In the 30 years since Wallace & Gromit first graced our screens, the duo have become synonymous with Christmas, as a regular highlight of the primetime TV schedules during the festive season. The bespoke Joules x Wallace & Gromit advert has been directed by Aardman’s Merlin Crossingham, creative director of Wallace & Gromit in the traditional time-honoured method of stop-motion animation.M